But the charm of American Apparel was always the fact that it was decidedly not the Gap. For all its Starbucks-like ubiquity, the brand was able to maintain an aura of épater le bourgeois radicalism. The American Apparel girl was never someone you’d want to take home for Thanksgiving, unless you were really mad at your mom. It seems unnatural to take away her vinyl short-shorts and put her in a sweater set.
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